Dewi Bastina started off her career as a reporter at IRadio FM Jakarta, part of MRA Group, a proud station that promotes Indonesian music, culture and news. Bastina is a savvy news writer with extensive network of journalists community, which led her as News Producer responsible to produce and broadcast high quality content, from various news to sponsored-programs. Her ultimate challenge was to form the first newsroom team in MRA Radio Group.
Throughout her 11-year of career with IRadio and last-posted as Program Director, Bastina has played strategic role to build the brand’s reputation and not only maintain loyal listeners but increased the number significantly. She led the development of the team into bigger scale and developed high-rated creative programs – not only for Jakarta listeners – but expanded them to Bandung, Medan, Yogyakarta, Makassar and Banjarmasin.
Among her signature programs is the popular “IRadio Namu” program where she presented prominent people from the Vice President, Governor of Jakarta to Indonesia legendary rock band, in a chat-show format. Bastina also played instrumental role in improving its marketing communication performance, including led a smooth transition to digital platform where the station mixed its approach with.
With ID COMM, Bastina serves as Senior Associate that works mainly in digital communication area. Working with different clients’ digital assets to channel messages and engage audience interactively. In her spare time, Bastina performs different role as event manager for wedding ceremony, that to date has managed more than 20 clients from Jakarta and its greater area.