The Seasoned Consultants

Sari Soegondo
Co-Founder and Executive Director

Sari Soegondo is one of the founders of ID Comm, who envisions the firm’s aspirations together with the team. Sari was the Director of GolinHarris and Vice President of WeberShandwick, a US-base public relations firm in Indonesia. Throughout her 7-year of career with GolinHarris, she was responsible in managing various clients from different types of industry. She counseled client in the area of Public Advocacy Programs, Social Marketing, Corporate Communication to Brand PR for Fast Moving Consumer Goods. At the management side she played strategic role in growing the business, developing the team and brought GolinHarris as one of the prominent PR firms in the industry.

Prior joining the consultancy business, Sari was the Communication Group Head of Rajawali Citra Televisi Indonesia (RCTI), the leading national television in Indonesia. Through-out three years of career with RCTI, she was responsible for integrated communication activities including, advertising, publicity, special events and other creative promotions side. Not only she delivered quality results from those campaign, but help generate significant revenues for the TV station.

Before joining RCTI, for almost five years Sari worked for MRA group, a leading media and entertainment company who owned and operated MTV SKY FM (radio), MTV Trax Magazine and Hard Rock FM (radio). She was not only responsible for the corporate communication aspect of the company, but also played a significant role in developing the marketing system of the new company. Sari started her career as Corporate Communications in Bank Bali. She earned her Bachelor Degree in Mass Communication from Prof. Dr. Moestopo University and obtained her Master Degree in Corporate Communication Management from Faculty of Social and Political Science, University of Indonesia.