Maytha Andryanna is accountable in media relations, community relations, media monitoring, media research, media database, and media event. For the past 3.5 years working in PR business Maytha has been one of the key drivers behind the success of client’s corporate and brand communications of leaders in FMCG industry, healthcare industry, telecommunication industry as well as fashion and entertainment industry.
In her previous employment, Maytha was responsible for brand’s names, institutions and events like Kraft Foods Indonesia / Mondelez International Indonesia and its subsidiary brands Oreo, Biskuat, Cheese and TUC; Google; XL Axiata; Sustena from Janssen Pharmaceutical; Calci-Skim; Sangobion Femine; Capital Land; Taitra; Otobursa Tumplek Blek 2013, 2014; & 2015; Asia Fashion Summit; APEC CEO Summit 2013 and Office of the Special Envoy to President of Republic of Indonesia on Millennium Development Goals. In 2015, mainly lifestyle products such as: Bio-Oil,; RADO, premium watch from SWATCH Group and KARTUKU’ as one stop payment solution.
Before entering the PR industry, Maytha was with Televisi Transformasi Indonesia (TRANS TV) as Program Researcher. During her 4.5 years career in TRANS TV, she was responsible for conceptualizing ideas for in-house program, program research and developments, and other creative production activities. She was involved in highly popular programs, not only reaching top ratings and getting numerous awards, these programs helped generate significant revenues for the TV station. Maytha earned her Bachelor Degree from Trisakti University with Economics Major and Master Degree from University of Indonesia in Marketing & Communications.