Go Global Indonesia

“For a Better Tomorrow: Making Youth Understand Each Other”

The Challenge

With the magnitude of Indonesia’s productive age group between 2020 to 2030 reaching double the size of non-productive group, in the era of globalisation competitiveness to stand out have never gotten this tight. Thus Yayasan Bina Antarbudaya (YAB), a non-profit and non-governmental organisation which has performed school-based student exchange programs for 31 years, launched a new division called Go Global Indonesia (GGI) on October 20th, 2016. Go Global Indonesia aimed for developing society of change makers through intercultural learning opportunities for young adults between the age 18-35 years old. The program, unlike any other institution, equipped its participants with the EBICL (Experience-based Intercultural Learning) framework, which allowed them to engage with the experience before, during, and after the trip. In contrast to its predecessor program (conducted by YAB), GGI carefully curated four intercultural program suites; internship, study, volunteer, and language and cultural immersion programs to ensure there is room for everybody.

Our approach

The main task assigned to ID Comm was to promote GGI through a kick-off launching press conference, which in return garnered more awareness from the public, mainly college students, young workers, media, and society in general. The press conference invited a list of leading spokespersons; Asmir Agoes (Chairman of Advisory Board of AFS Yayasan Bina Antarbudaya, Iman Usman (Co-founder of Ruangguru.com who also happened to be an AFS returnee), and Fonnyta Amran (Country General Manager of Go Global Indonesia).

The Result

Through the work of ID Comm, the lauching event of Go Global Indonesia resulted 19 coverage articles with PR value worthed of approximately 1 milion rupiah and 15 millions of public impression. At ID Comm we liked being part of a program that would open the doors for Indonesia’s youth and allow them to access endless possibilities and contribute to their own and the country’s future.