AXA Financial Indonesia

“Promoting Insurance for All”

The Challenge

AXA Financial Indonesia (AFI) is a life insurance company under one of the biggest insurance group, AXA. The company was merged with AXA Life Indonesia and faced challenges of awareness, especially among its sister companies under the AXA Group. AFI aims to strengthen its position and to assist the company in building its reputation,

Our Approach

ID COMM is appointed as a strategic media relations partner. Our responsibility is to help promote the company’s achievement as well as position the people behind the company as the thought leader. The scope of works includes conducting press conference, media briefing, media interviews, media visit, press release dissemination and management profiling.

The Result

As of 2018, there are 150 articles mentioning AXA Financial Indonesia with a total PR value of IDR 8 billion and impression of 100 million.