TISSOT - KOL Engagement

“Innovators by Tradition”

The Challenge

“Innovators by Tradition” was known as TISSOT’s signature. It represented this Swiss watch brand has constantly evolved and created innovations in line with technological developments. To point out TISSOT’s unique values and technology which still relevant for today’s Indonesia consumers, also to engage more potential young consumers in Indonesia, TISSOT conducted a digital communication program.  

Our Approach

In the period 2017 to 2018, ID COMM was appointed to assistTISSOT Indonesia to implement its digital campaign by collaborating with selected Key Opinion Leader (KOL) from various background which align with brand character and its unique values. ID COMM’s role started from proposing and approaching potential KOLs, creating their social media content which stays in line with each influencer’s character, providing recommendations of best photo angles, managing their engagement process and providing report.

The Result

Throughout July until December 2017; continues in May to October 2018, TISSOT Indonesia has successfully increased its awareness by appointing15 (fifteen) KOLs with 33 Instagram posts. At the end of program, this KOL’s engagement has achieved audience reach as many as 197,357 likes and 1,773 comments.