Tao Kae Noi

“Natural Disaster Donation”

The Challenge

Have a concern for victims at Palu,Sigiand Donggalacaused by earthquake and tsunamil- Central Sulawesi, Tao Kae Noi, a Thai snack producer widely known for various variants of seaweed processed, contributed the needs of the victims by giving first donation worth IDR 300,000,000. The donation keep continuing through Tao Kae Noi’s fundraising program, and it officially submitted to kitabisa.comon the event of Meet and Greet a Thailand boyband called Solar Boys Five (SBFive), as its brand ambassador.

Our Approach

As PR Firm, ID COMM was appointed to develop the communication collaterals (briefing document and press release), brief the spokesperson, provide media list, do media pitch, organize on-site attendance during event, monitor and analyse the media coverage, and submit post-mortem report. Although, this two activities had the same goal but Tao Kae Noi arranged two different media approaches. The Meet and Greet activity focused on young people as the target audience.

The Result

The first donation activity has successfully generated 32 articles and reached the total impression of 96,832,432 audiences. While the second donation activity has generated 32 articles and reached the total impression of  45,405,275 audiences.