Tissot - Asian Games

“Official Time Keeper for 18th Asian Games Jakarta - Palembang 2018”

The Challenge

Tissot, with its signature 'Innovators by Tradition', pioneering craftsmanship and innovation since its foundation in 1853, has signed on as the official timekeeper of the 18th Asian Games Jakarta Palembang 2018. This signing also celebrating the 20th anniversary since the first time Tissot lent its expertise to the Asian Games Bangkok in 1998.

Our Approach

Aimed to raise awareness Tissot involvement on the Asian Games 2018, ID COMM was appointed to engage the national athletes as ‘Local Heroes’ to become the Tissot KOL’s for Asian Games 2018. The KOL’s scope of works are promoting the event as well as Tissot 18th Asian Games 2018 Limited Edition Watches on their social media and official Tissot billboard, also attend to the Tissot 18th Asian Games 2018 Limited Edition Watches launch event. ID COMM’s role started from proposing and approaching potential athlete influencers, creating their social media content, providing recommendations of best photo angles, managing their engagement process and providing social media report.

The Result

ID COMM was successfully engaged Tontowi Ahmad and Liliyana Natsir. The approach process was through The Indonesia Badminton Association (Persatuan Bulutangkis Seluruh Indonesia) or PBSI as the official organization that coordinating all badminton athletes in Indonesia.  ID COMM started to contact and approach since the beginning of 2018 until officially engaged in July 2018.

Choosing them as ‘Local Heroes’ was very effective and accurate, because they have many international achievements, also represent the diversity of Indonesia. By engaging Tontowi Ahmad and Liliyana Natsir during July until December 2018, brand awareness of Tissot Indonesia has successfully increased. All post from Tontowi Ahamad and Liliyana Natsir worked well with total 506.693 impressions. Moreover, the existence of their fans also raised the awareness of Tissot watch with total 104.551 impressions. In total, this campaign reached more than 600.000 impressions, also more than 600.000 likes and around 7.000 comments in 5 months engagement period.