Amway

“Millenials Festival”

The Challenge

Amway - an American multi-level marketing company that sells health, beauty, and home care products was established in 1959 with business model that relies on the strength of human relations, offering consumer products and business opportunities through three million distributors spread over 100 countries and regions throughout the world.

Towards the end of 2018, Amway Indonesia which has been established since 1992 and has marketed more than 350 Amway product, conducted event called ‘Millennials Festival’ in several big cities to introduce the latest products that was intended for millennials, namely NutriliteVitamin B Complex Double Layer and Artistry Studio.

Our Approach

Closing their series of activities, ID COMM was appointed by Amway Indonesia to engage blogger, influencers and media to experience Nutrilite Vitamin B Complex Double Layer and Artistry Studio directly with an interesting concept on Amway Millennials Festival. The event was held in Basket Ball Hall Senayan, Jakarta. ID COMM responsibility are from proposing and approaching potential bloggers and influencers, creating their social media guideline and providing social media report. ID COMM invites a number of media and provide media coverage report.

The Result

The launching went well that seen from the number of the bloggers and media attends on the D-Day. ID COMM was successfully engaged 15 bloggers on the D-Day and 10 micro influencers for a month campaign after D-Day. This engagement showed the huge impressions from bloggers and influencers activity on social media that reached 15.175 impressions and 10.453 engagement in total, also 67.820 blog impressions.  The news coverage was also exceeded the target, that was 15 media coverages from the target of 5 media coverages.