Kose Cosmeport

The Challenge

As a part of KOSÉ group premium brand, KOSÉ Cosmeportis Japan’s leading cosmetics and toiletries (cosmetaries) brand which offers high-quality products with affordable price. Distributed by PT Radiant SentralNutrindo, now it’s four brand – Je L’aime, Softymo, Clear Turn, Suncutare available in Indonesia with a wide range of products to cater every hair, body and skin (care) needs.

Our Approach

IDCOMM has been appointed as the communication firm to promote the value of the brand, establish positive relationship and relevant networks between the brand and media & blogger, and start building engagement with potential consumers in Indonesia by providing direct and attractive experience with the brand. The full-blown PR activities conducted are including product launch, influencer engagement, bloggers gathering, and consumer’s event.

The Result

Throughout the months of November 2018 to March 2019, the communication program have produced 121 media articles,65 blog posts, and 107 social media posts. The total impression reached 242,118,721 audiences.