Indonesia continues to solidify its position as an economic growth hub through the implementation of Special Economic Zones (SEZs), a strategic initiative designed to attract both domestic and international investment by offering premium incentives and world-class facilities. Among the various SEZ initiatives, Kura Kura Bali, located in Serangan Village, Denpasar, stands out as a model of success—seamlessly integrating natural beauty with economic innovation. Officially designated as an SEZ in April 2023, Kura Kura Bali has become a source of pride for Bali, prioritizing excellence in tourism, healthcare, and the creative industries.

Kura Kura Bali is more than just an economic zone; this 500-hectare island is home to over 700,000 plants, more than 160 bird species, 30 hectares of mangrove forest, lush gardens, and eight cultural temple trails reflecting the philosophy of Tri Hita Karana. This philosophy, which emphasizes harmony between people, nature, and spirituality, fosters an environment conducive to sustainable economic growth. Managed by PT Bali Turtle Island Development (BTID), the project has not only attracted investments amounting to IDR 89.9 trillion but has also drawn interest from investors across Singapore, Hong Kong, Japan, the United Arab Emirates, and several other countries.

To keep the public informed about the latest developments at Kura Kura Bali, PT Bali Turtle Island Development collaborated with ID COMM to host a media gathering on December 15–16, 2024, at Kura Kura Bali. The event was attended by ten leading media outlets, including international, national, and local press. The primary objective was to provide the media with up-to-date insights into the progress of Kura Kura Bali SEZ while fostering strong relationships with journalists to enhance public awareness of the project. ID COMM effectively managed the event’s communication strategy, ensuring that key messages were delivered with clarity and impact.

This media gathering was designed not as a mere formal presentation but as an immersive experience, allowing journalists to witness the construction progress firsthand and appreciate the unique beauty of Kura Kura Bali. From exclusive marina area tours to visits to state-of-the-art healthcare facilities and dynamic creative spaces, every aspect of the event was curated to highlight the SEZ’s strengths. ID COMM’s storytelling-driven approach ensured that attendees could deeply connect with the seamless narrative of economic development and cultural preservation, leaving a lasting impression that transcends the usual corporate discourse.

Kura Kura Bali presents unparalleled opportunities and experiences as a premier SEZ. With its sophisticated marina lifestyle and deep-rooted connection to the ocean, it serves as a haven for individuals seeking a balanced and health-focused way of life. Its commitment to fostering a knowledge-driven and innovation-centric community propels Bali’s creative industries forward, establishing spaces and initiatives that inspire and nurture innovation. This culturally rich and forward-thinking development aligns with the New Era Bali Kerthi Economic Roadmap, positioning Bali as a progressive force and an enduring source of inspiration.

At its core, Kura Kura Bali is built upon three key pillars: high-quality tourism, wellness-focused living, and a creative industry that honors Bali’s unique identity. Its master plan is divided into specialized clusters—Longevity, Learning, Landscape, Living, Lifestyle, and Leisure—each meticulously designed to cater to specific needs, from transformative healthcare facilities to inspiring educational and creative spaces.

Ultimately, the media gathering hosted by ID COMM for PT Bali Turtle Island Development aimed to position Kura Kura Bali as a trailblazer in sustainable and innovative SEZ development. Its success reflects Kura Kura Bali’s dedication to crafting a future that is both luxurious and environmentally responsible, reaffirming its status as a world-class smart city that sets new benchmarks for extraordinary living. With a strategic communication approach and a compelling storytelling framework, Kura Kura Bali is poised to continue its evolution as a premier destination, inspiring generations to come.