Sari Soegondo is a professional communication practitioner with more than 20 years working in various business settings, and whom finally established ID COMM in 2014 as one of the founders.
Sari counsels leading corporations, global enterprises and world organizations, for various topics. With the increasing awareness and greater demand for well-planned communication for national development, Sari leads the team in diving into issues from health, education, environment, social inclusion, to international diplomacy. In the past ten years Sari has been involved in diverse national public and policy advocacy campaigns, taking her to different levels of engagement and impact creation.
Prior to managing her own firm, Sari was the Director of GolinHarris and WeberShandwick, a US-based public relations firm in Indonesia, following her years of tenure as the Communication Group Head of RCTI, a leading national TV station. Before joining RCTI, Sari was responsible as Advertising and Promotion Manager at MTV Sky FM, MTV Trax Magazine and Hard Rock FM – a network under media giant MRA Group. Sari started her career as Corporate Communications Officer in Bank Bali.
She earned her Bachelor Degree in Mass Communication from Prof. Dr. Moestopo University and obtained her Master Degree in Corporate Communication Management from Faculty of Social and Political Science, University of Indonesia.