Life insurance, a crucial financial protection tool for modern society, is experiencing a positive growth trend in Indonesia. This growth is fuelled by increased public awareness on the importance of insurance protection, government support through structural reforms, and continuous innovation by insurance companies. The recent technological advancements have further accelerated this growth, making insurance is processed faster, more efficient, and more user-friendly. As a result, life insurance companies are making significant strides to enhance insurance inclusion and literacy, making insurance more accessible and understandable to all segments of society.
The success of an insurance company lies not only in its financial achievements but also in its ability to adapt to changes and continuously innovate to serve its customers better. PT MSIG Life Insurance Indonesia Tbk (MSIG Life) exemplifies this in its journey. During a public presentation held in Jakarta (June 25), MSIG Life not only reported its business performance but also showcased its successful implementation of the GREAT 2025 mid-term strategy.
Innovation remains the key to success for the insurance industry, including MSIG Life, in overcoming operational challenges by enhancing efficiency and effectiveness through digital transformation. The implementation of digitalization, automation, and artificial intelligence (AI) enables customers to obtain protection more quickly. For instance, most insurance applications are now processed digitally, and for eligible applicants, the verification process takes only a few minutes instead of days.
Additionally, MSIG Life has developed a health ecosystem, including a mobile application that encourages Indonesians to lead healthier lives. In terms of sustainability, the company has demonstrated a genuine commitment to the environment by implementing various policies to reduce carbon emissions in the workplace. Furthermore, the company continues to strengthen governance by adopting international standards, improving business process efficiency, and fostering a culture of compliance.
In recent years, the life insurance industry in Indonesia has experienced a positive transformation, driven by increased public awareness of the importance of insurance, government support, and structural reforms. MSIG Life has capitalized on this momentum to grow optimally with strong capital. Their annualized new business premium income (APE) reached IDR 1.3 trillion, growing 15% year-on-year and surpassing industry growth. MSIG Life’s CEO and President Director, Wianto Chen, emphasized the bright prospects of the life insurance industry, stating, “The company’s transformation is on track, placing MSIG Life in a stronger position for sustainable growth.”
One of the primary focuses of the modern insurance industry is accelerating business growth, optimizing operations, and strengthening governance. Insurance companies strive to continually improve their performance, generate long-term value, and become trusted partners for their customers. Over the years, MSIG Life has protected Indonesians, covering millions of policyholders and paying substantial health and death claims. Their commitment to providing the best protection is reflected in their innovations and services, enabling customers to lead more meaningful lives that align with the company’s various taglines and promote a higher quality of life.
As part of its dedication to delivering effective communication services, ID COMM has successfully executed various activation programs, ensuring that insurance companies’ key messages and achievements are well communicated to the public. In an increasingly connected world, communicating coherently and effectively is crucial. ID COMM continues to prove itself a reliable partner for companies aiming to optimize their communication strategies.
Author: Agil Asmoaji
Editor: Yulia Maroe
