Electric transportation is gaining traction in Indonesia, offering a seamless blend of modern convenience and eco-friendly mobility. As urban pollution becomes an increasing concern, electric vehicles—particularly in taxi services—emerge as a promising solution. This shift aligns with growing public awareness of sustainability and the Indonesian government’s commitment to accelerating the adoption of electric vehicles. The government has set an ambitious target: by 2030, the country aims to have two million electric cars and 13 million electric two-wheelers on the roads. Beyond improving energy efficiency—potentially saving 29.79 million barrels of oil equivalent (MBOE)—this initiative is also expected to reduce carbon emissions by 7.23 million tons of CO2.
Amid this significant transition, ID COMM plays a strategic role in launching Xanh SM, Indonesia’s pioneering electric taxi service. Through a meticulously planned and integrated communication strategy, ID COMM ensured that the launch event served as a pivotal moment to introduce electric taxis as a key element of the country’s sustainability agenda. Every aspect of the communication plan was designed to reflect Xanh SM’s vision of driving Indonesia toward clean energy while providing a premium and environmentally friendly mobility experience.
With its fleet of electric vehicles, Xanh SM offers a transportation experience that is emission-free, noise-free, and free from the odors of conventional fuel. Its “5 Green Promises” campaign underscores a commitment to high-quality, affordable services while actively contributing to the nation’s energy transition. ID COMM’s expertise in crafting compelling narratives ensures that this sustainability message reaches a wide audience, solidifying Xanh SM’s position as a pioneer of green transportation in Indonesia.
The launch of this service has also garnered strong support from key stakeholders, including government officials and the international community, reflecting the robust synergy between the public and private sectors in achieving national sustainability goals. Beyond leveraging cutting-edge electric vehicle technology, Xanh SM also invests in comprehensive driver training to uphold exceptional service standards. This holistic approach positions Xanh SM as a catalyst for accelerating the government’s electrification agenda in Indonesia’s transportation sector.
Transitioning to electric transport is more than just swapping conventional vehicles for electric ones—it represents a bold step toward a cleaner, quieter, and more energy-efficient future. By introducing electric taxis, Xanh SM is not only offering a sustainable mobility solution but also inspiring broader societal change. With the strategic communication support of ID COMM, this momentous launch reinforces the idea that green transportation is not merely an option but an essential step toward a sustainable future.
Xanh SM’s electric taxis now stand as a powerful symbol of this transformation, propelling Indonesia closer to its national goal of establishing a low-carbon, innovative, and inclusive mobility ecosystem. This success extends beyond immediate customer benefits—it lays the foundation for a greener future for generations to come.
