Oxford psychology research shows that around 65 percent of people worldwide enjoy gossiping, especially with friends or relatives. This habit can impact others, especially with the power of digital, which has no boundaries in time and space. In the digital era, we all can influence others through reviews, recommendations, and opinions about products and experiences that we have posted on a platform, Electronic Word of Mouth (eWOM). eWOM can be a strategy to attract public attention and shape people’s perceptions of a particular brand or service.