The massive development of artificial intelligence (AI) has sparked concerns of its impact on human employment. Increasingly sophisticated AI is thought to take over routine work and tasks that can be automated, leaving humans in a position of uncertainty.

However, AI cannot actually outperform humans. Human presence is still very important to provide essential elements involving emotions, creativity, and ethics. We should view AI as a tool to help and provide convenience in life, including for PR practitioners.

In this #NgobrolinPR, #IDCOMM consultants discuss the importance of AI in assisting the work of PR practitioners and showing the human touch in every communication message. Find out more in this video.