Exclusivity at Your Fingertips: A Multi-Functional Credit Card
In today’s fast-paced world, convenience in transactions has become a primary necessity for many. As everything can now be done with just a tap of a finger, a payment tool that offers more than just basic functionality has highly attracted the upper-middle class. This is where premium credit cards offers its winning features, providing not only transactional ease but also exclusive experiences reserved for a select few. These premium cards go beyond functionality, by offering an elegant lifestyle with privileges.
In an event crafted with finesse and attention to detail, unforgettable experience is the main idea behind the launch of the PermataUltimate premium credit card. It is as if stepping into a new world, where customers who seek more than just transactions find freedom in embracing a premium lifestyle, enjoying a journey designed to create meaningful experiences.
Meliza M. Rusli, CEO of PermataBank, emphasized, “The PermataUltimate Card is our first collaboration with JCB (Japan Credit Bureau), tailored for the affluent segment who seek the finest experiences, particularly in travel and dining, as part of the lifestyle we offer.” This statement underscores the importance of comfort and luxury in every experience offered to customers.
As PermataUltimate Card introduces its strategic partnership with a renowned Japanese partner, it resonates deeply with customers eager to experience the essence of Japanese living—from culinary delights to exclusive services in the Land of the Rising Sun. What makes it truly unique is that these premium services are not limited to Indonesia; cardholders can also enjoy perks abroad, including discounts and promotions at various premium merchants in Japan.
“We believe that the ease of transactions combined with access to unique experiences and exclusive Japanese-style services, will provide added value to credit card users in Indonesia,” said Yoshiki Kaneko, President & CEO of JCB International Co., Ltd. This highlights the meticulous attention to detail, particularly in offering world-class services to customers. “I see how this card is not just about payment convenience, but also an opportunity to enrich my life with different experiences,” said one of the attendees at the event. For them, the value lies in the blend of convenience and luxury—qualities rarely found together in one package.
The success of this event was not only due to the exceptional product but also the well-executed communication strategy. ID COMM, which managed the event’s communications, effectively captured the essence of the card’s value and conveyed it in a personal manner to a broader audience. By blending soft-selling elements with storytelling, ID COMM ensured that every attendee felt part of something bigger—not merely as customers but as individuals whose needs were thoughtfully considered.
ID COMM has demonstrated that, with the right approach, an event can be an effective medium for delivering key messages and strengthening relationships with the audience. The combination of a well-planned communication strategy and the ability to present relevant stories ensures that every event becomes an experience to be remembered and even motivating.
