Enhancing financial literacy is a crucial step in driving sustainable economic growth in Indonesia. A deeper understanding of financial management—both at the individual and business levels—empowers people to make wiser decisions in managing their assets and investments. At the same time, the banking sector plays a strategic role in providing accessible, inclusive, and innovative financial solutions. Therefore, collaboration between major financial institutions and the media is essential to effectively disseminate messages on the importance of financial literacy and banking innovation to a broader audience.
One notable example of this effort is the Familiarization Trip to Bangkok, an event organized by Permata Bank with ID COMM as its strategic communication partner. This initiative was designed not only to educate the media about Bangkok Bank’s positioning within the global banking landscape but also to reinforce the shared commitment of both banks to supporting Indonesia’s economic growth towards Indonesia Emas 2045. Held from November 19 to 22, 2024, the trip showcased cross-border banking services while building media awareness on how Permata Bank, as part of Bangkok Bank, can serve as a trusted partner in fostering a sustainable economy.
With extensive experience in orchestrating high-impact communication campaigns, ID COMM ensured that key messages from the event reached the right audience. By employing an integrated approach and a well-crafted media strategy, ID COMM successfully created an effective communication platform that highlighted the value of synergy between Permata Bank and Bangkok Bank. The event also introduced various banking innovations, including the Permata ME application, which facilitates seamless cross-border transactions for customers. Moreover, ID COMM meticulously curated every aspect of the journey—including exclusive interviews with executives from both banks—framing them within compelling narratives that captured media attention and underscored the banks’ contributions to Indonesia’s economic progress.
A significant achievement of this initiative was ID COMM’s role in strengthening Permata Bank’s positioning following its rebranding, securing extensive media coverage that amplified the bank’s synergy with Bangkok Bank. Through a holistic approach, ID COMM also supported a communications campaign that emphasized sustainability and inclusive economic growth—aligning with the vision of both banks to propel Indonesia towards its Golden Era in 2045.
By executing a well-measured and impactful communications strategy, this event not only provided the media with valuable insights into the latest banking services and innovations but also demonstrated the unwavering commitment of both institutions to building a more inclusive and prosperous future for Indonesia. This aligns seamlessly with the broader agenda of sustainable economic development, which remains a top priority across various sectors, including banking.
Ultimately, the collaboration between Permata Bank and Bangkok Bank—bolstered by ID COMM’s strategic communication expertise—has reinforced both banks’ positions as key players in driving sustainable economic growth. This synergy benefits not only the banking sector but also unlocks new opportunities for Indonesia’s economy to flourish through relevant innovations and increasingly accessible financial solutions for all segments of society.
