In the world of communication, appreciation for the media is not merely a formality but a fundamental foundation in building strong and sustainable relationships. The media plays a central role in disseminating credible information, shaping public opinion, and introducing innovations to the wider community. Therefore, building close synergy with the media community is a strategic step that goes beyond maintaining exposure—it also fosters collaboration and trust that is mutually beneficial.
In celebration of its one-year presence in Indonesia, VinFast held its “1-Year Appreciation Celebration” at Midaz Senayan Golf, Jakarta. This event not only marked a reflection on the journey of the Vietnamese electric vehicle brand but also highlighted the launch of their newest model, the VF 3. By involving the media community, VinFast reaffirmed its commitment to providing sustainable mobility solutions in Indonesia.
The global automotive industry is undergoing a major transformation with the shift towards electric vehicles (EVs), and VinFast has become one of the key players garnering attention. As an electric vehicle manufacturer committed to sustainable mobility, VinFast understands that the media plays a crucial role in educating the public and accelerating the adoption of electric vehicles. Through credible reporting, the media helps bridge information between manufacturers, governments, and the public, creating a broader understanding of the benefits and challenges in the transition to environmentally-friendly mobility.
In the spirit of collaboration and appreciation, VinFast offered the media an opportunity to connect more closely through this event. It served as a platform for VinFast to share its future vision, emphasize its commitment to delivering innovative electric vehicles, and listen to the perspectives of the media that have supported their journey.
As a communication partner, ID COMM played a key role in ensuring a warm and meaningful experience for each invited guest. With a personal and strategic approach, ID COMM helped create an atmosphere where interactions between VinFast and the media could take place naturally and memorably. From managing invitations to arranging interactive sessions, every element of the event was designed to create an authentic and appreciative experience.
A major highlight of the event was the launch of the VF 3, the latest model reflecting VinFast’s innovation and commitment to providing sustainable mobility solutions. As an electric vehicle designed for urban markets, the VF 3 offers a compact design, high efficiency, and innovative features that cater to the needs of modern drivers. This model is expected to provide an affordable and inclusive mobility solution for Indonesians looking to switch to electric vehicles without compromising performance or comfort.
Interactive activities like trivia quizzes and a wheel of fortune further contributed to a dynamic atmosphere, fostering closer ties between VinFast and the media community. The event received a warm response from major media outlets, including Kompas.com, Detikcom, Katadata, ANTARA, JawaPos.com, Kumparan, and iNews. Their attendance not only demonstrated the significant attention being given to the development of the electric vehicle industry but also underscored the importance of strong relationships between brands and the media in delivering credible information to the public.
More than just a celebration, this event is a tangible representation of VinFast’s efforts to strengthen the electric vehicle ecosystem in Indonesia. With sincere appreciation and a collaborative approach with the media, VinFast hopes to further raise public awareness of the importance of sustainable mobility and support the acceleration of energy transition in the transportation sector. The synergy between VinFast and ID COMM is expected to continue strengthening their relationship, supporting the dissemination of credible information, and further solidifying VinFast’s role in the electric vehicle ecosystem in Indonesia.
