#NgobrolinPR
#NgobrolinPR is an ID COMM program that discusses communication discipline theory and its implementation in the public relations industry. By targeting students and young professionals, this program seeks to provide an understanding of strategies, tactics, and innovations in communication not only from formal literature but also from best practices from IDCOMM’s consultants. This program also collaborates with various talented speakers from many professions to provide a more in-depth discussion. Even though the content is relatively heavy, the presentation of #NgobrolinPR is easy to understand. #NgobrolinPR comes in various creative forms, including infographics on Instagram, and Twitter, podcasts, and creative videos.
EPISODE 11 | SMART TACTICS TO ENGAGE GEN Z’S INTEREST
Gen Z is often perceived as indifferent to politics. But is this truly the case, or is it simply that the message isn’t capturing their attention?
Join the discussion with Adeanti and Esa, along with "Bocor Alus Politik" podcaster Raymundus Rikang, in #NgobrolinPR on "Smart Tactics to Engage Gen Z’s Interest."
EPISODE 10 | GEN Z IN POLITICS: FOMO OR GENUINE CONCERN?
Gen Z has often been labeled as non-critical and risk-averse when it comes to politics. However, beneath the surface, there are underlying concerns that prevent them from fully expressing their political views. Join us on the #NgobrolinPR Podcast as Esa Palayukan shares his insights on Gen Z’s political stance.
EPISODE 9 | EMERGENCY ALERT: AWAITING GEN Z’S IMPACT ON THE POLITICAL STAGE.
October is here, and Indonesia is on the brink of welcoming a new leader following the 2024 Presidential Election! Join us on the #NgobrolinPR Podcast with Adeanti as we delve into how Gen Z can actively participate in politics and prepare themselves to be key players in shaping a Golden Indonesia.
EPISODE 8 | FRUGAL LIVING ATAU UGAL LIVING?
(HILL ASEAN RESEARCH 2024)
The contrasting habits of Wynona, who follows Ugal Living, and Bunga, who practices Frugal Living, have led both to a deeper understanding of the psychographics of their target audiences—a key factor for brands and corporations when developing communication strategies. In this episode of #NgobrolinPR, together with Siti Azizah Adani, Senior Strategic Planner at Hybrid: H, we explore the importance of considering psychographics when crafting communication messages.
EPISODE 7 | Frugal Living ≠ Cheap
Frugality is often associated with being stingy, though these two concepts are significantly different. Instead of avoiding spending, frugal living focuses on the wise allocation and use of money for future needs. This lifestyle doesn’t directly limit one’s options for enjoying life, but rather shifts short-term pleasures toward long-term benefits. Furthermore, today there are many routines and forms of entertainment that can still be enjoyable, even on a limited budget.
In this episode of #NgobrolinPR, Bunga, a consultant at ID COMM, explains how frugal living has benefited her and shares alternative routines that can serve as inspiration.
EPISODE 6 | UGAL LIVING, CAUSE WE DESERVE TO ENJOY LIFE
Frugal living prioritizes saving and strict financial planning in order to achieve financial security in the future. However, this approach often involves sacrificing personal pleasures, even though enjoyable activities like shopping can increase dopamine levels in the body, creating a sense of happiness. Moreover, while frugal living offers long-term benefits, not everyone is able or willing to adopt this lifestyle consistently.
In this episode of #NgobrolinPR, Wynona, a consultant from ID COMM, discusses how the frugal living lifestyle can sometimes lead us to miss out on important moments.
EPISODE 5 | Youth Talk about Politics
The 2024 election is getting closer. Young voters will dominate the election as they comprise 56% of the ballots in the upcoming election. The political choices of the young generation will determine Indonesia’s future in the next five years. Hence, they must gain and sort information from credible sources critically. How they filter the data is crucial to avoid the risk of misinformation and be able to #BijakMemilih. By doing that, the young generations will hold the power to drive the betterment of Indonesia.
EPISODE 4 | Women in Jobs for Nature
Jobs for nature are predicted to be the future trend of work and booming in Indonesia by 2025. These jobs aim to make positive contributions to society, particularly in areas such as social, economic, and environmental improvement. Women play a crucial role in creating employment opportunities that benefit nature. By being aware of this work, leaders, particularly women leaders, can significantly contribute more to the environment and local communities.
EPISODE 3 | Influencer, Between Influence and Fee
In today’s age, there are more people wanted to be an influencer and make it their number one source of income. What are the criteria for someone to be called an ‘influencer’? How can an influencer influence their followers in social media, on buying decisions, and changing behavior on social media? In the fourth episode of #NgobrolinPR, Danang Wisnu will share their story and challenges as an influencer.
EPISODE 2 | Social Media Overview
Present and Future Trends Indonesia was the top 5 social media users in the world. Though, were the people wise enough in using the platforms? What is the situation in social media in 2021 and forecast trend in 2022? With Dr. Firman Kurniawan, an Academic Observer of Culture and Digital Communication at the University of Indonesia, as well as a writer of Digital Dilemma 1 and 2, will discuss the trend in the digital world at present time and in the upcoming years.
EPISODE 1 | PR Trend in Pandemic
The pandemic has brought changes in many aspects and accelerated the digital transformation in a short time, not to mention the dynamics of the Public Relations (PR) industry. Now, the need for a PR to give creative strategy and innovation has increased. This becomes a chance as a consultant PR. Sari Soegondo as the Co-Founder and Executive Director of ID COMM as well as Vice Chairwoman of the Association of Indonesian Public Relations Companies or Asosiasi Perusahaan Public Relations Indonesia (APPRI) shares the trend in business and the practicality in the PR world.
PILOT EPISODE | Agency Life
The first episode of #NgobrolinPR will discuss in detail life in a Public Relations agency, which will be discussed by two top podcasters ID COMM, Adeanti and Chicilia. With their exciting nature, this #AgencyLife discussion will answer various myths versus facts, expectations, and the reality of working in a public relations agency.
EPISODE 12 | SMART TACTICS TO ENGAGE GEN Z’S INTEREST
Gen Z is often perceived as indifferent to politics. But is this truly the case, or is it simply that the message isn’t capturing their attention?
Join the discussion with Adeanti and Esa, along with "Bocor Alus Politik" podcaster Raymundus Rikang, in #NgobrolinPR on "Smart Tactics to Engage Gen Z’s Interest."
EPISODE 11 | GEN Z IN POLITICS: FOMO OR GENUINE CONCERN?
Gen Z has often been labeled as non-critical and risk-averse when it comes to politics. However, beneath the surface, there are underlying concerns that prevent them from fully expressing their political views. Join us on the #NgobrolinPR Podcast as Esa Palayukan shares his insights on Gen Z's political stance.
EPISODE 10 | EMERGENCY ALERT: AWAITING GEN Z’S IMPACT ON THE POLITICAL STAGE.
October is here, and Indonesia is on the brink of welcoming a new leader following the 2024 Presidential Election! Join us on the #NgobrolinPR Podcast with Adeanti as we delve into how Gen Z can actively participate in politics and prepare themselves to be key players in shaping a Golden Indonesia.
EPISODE 9 | FRUGAL LIVING ATAU UGAL LIVING? (HILL ASEAN RESEARCH 2024)
The contrasting habits of Wynona, who follows Ugal Living, and Bunga, who practices Frugal Living, have led both to a deeper understanding of the psychographics of their target audiences—a key factor for brands and corporations when developing communication strategies. In this episode of #NgobrolinPR, together with Siti Azizah Adani, Senior Strategic Planner at Hybrid: H, we explore the importance of considering psychographics when crafting communication messages.
EPISODE 8 | Frugal Living ≠ Cheap
Frugality is often associated with being stingy, though these two concepts are significantly different. Instead of avoiding spending, frugal living focuses on the wise allocation and use of money for future needs. This lifestyle doesn’t directly limit one's options for enjoying life, but rather shifts short-term pleasures toward long-term benefits. Furthermore, today there are many routines and forms of entertainment that can still be enjoyable, even on a limited budget.
In this episode of #NgobrolinPR, Bunga, a consultant at ID COMM, explains how frugal living has benefited her and shares alternative routines that can serve as inspiration.
EPISODE 7 | UGAL LIVING, CAUSE WE DESERVE TO ENJOY LIFE
Frugal living prioritizes saving and strict financial planning in order to achieve financial security in the future. However, this approach often involves sacrificing personal pleasures, even though enjoyable activities like shopping can increase dopamine levels in the body, creating a sense of happiness. Moreover, while frugal living offers long-term benefits, not everyone is able or willing to adopt this lifestyle consistently.
In this episode of #NgobrolinPR, Wynona, a consultant from ID COMM, discusses how the frugal living lifestyle can sometimes lead us to miss out on important moments.
EPISODE 6 | AI Makes PR Smarter
The massive development of artificial intelligence (AI) has sparked concerns of its impact on human employment. Increasingly sophisticated AI is thought to take over routine work and tasks that can be automated, leaving humans in a position of uncertainty.
However, AI cannot actually outperform humans. Human presence is still very important to provide essential elements involving emotions, creativity, and ethics. We should view AI as a tool to help and provide convenience in life, including for PR practitioners.
In this #NgobrolinPR, #IDCOMM consultants discuss the importance of AI in assisting the work of PR practitioners and showing the human touch in every communication message. Find out more in this video.
EPISODE 5 | Inclusive Communication: Mutual Listening, Mutual Understanding
Inclusive communication can’t be ignored in this more diverse society. The principle of “no one left behind” is necessary when conveying messages. By implementing inclusive communication, we create an environment that supports and respects diversity. Everyone has an important role to play in making inclusive communication a reality, especially PR practitioners, who must develop messages and information that are accessible, understandable, and relevant to all audiences to enhance reputation and support the organization’s social and business goals.
EPISODE 4 | E-Word of Mouth : Tweets Create Existence
Oxford psychology research shows that around 65 percent of people worldwide enjoy gossiping, especially with friends or relatives. This habit can impact others, especially with the power of digital, which has no boundaries in time and space. In the digital era, we all can influence others through reviews, recommendations, and opinions about products and experiences that we have posted on a platform, Electronic Word of Mouth (eWOM). eWOM can be a strategy to attract public attention and shape people’s perceptions of a particular brand or service.
EPISODE 3 | The Creative Side of Diplomatic Communication
Diplomatic communication refers to the formal methods of communication and negotiation between countries and organizations. This concept can also be used informally to ensure the target audience receives messages quickly and efficiently. Communications can take many forms, including cultural, artistic, and culinary expressions. By first understanding whom the target audience is through mapping their characters, habits, and interests. Target audience will voluntarily accept the messages and influences conveyed so that these efforts can create bargaining power for us as the messenger.
EPISODE 2 | Analogue TV to Digital : Are We Ready?
Digitalization is unavoidable. This also impacts the television industry, which has switched from analog to digital systems. Shows that were initially only accessible via physical television have now penetrated smartphones, tablets, PCs, and laptops. Not only that, TV is also required to compete with digital content service providers. With the increasing variety of digital channels, it becomes a challenge for communication practitioners to develop effective and targeted communication strategies, including the calculation of PR value.
EPISODE 1 | Behind the K-Pop Industry
Currently, the entertainment industry is getting more colorful with K-Pop Idol. Not only getting support from their country, K-Pop Idol receives a lot of support from international fans. This industry is a real example of building branding, maintaining consistency, and building strong relationships with the target market. There is a saying, “Huge winds blown on high hills”. Likewise with K-Pop Idols and the industry players behind them. Negative issues and various maneuvers to bring each other down are unavoidable. This is where the importance of agency lies, how they are qualified in creating marketing strategies to maintain K-Pop Idols brand.