Case Studies

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"TOSS TBC Virtual Run 2020"

Indonesia has the third highest burden of Tuberculosis/TB in the world. The presence of COVID-19 pandemic becomes a new challenge in the effort to reach end TB in Indonesia by 2030. To increase public understanding and awareness about TB disease and its prevention, the Ministry of Health collaborated with Johnson & Johnson Indonesia to conduct TB socialization campaign. The campaign was carried out through digital communication channel in attractive packaging to trigger active participation and build enthusiasm of the public.

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“Pervading Bio-Oil Into a Viscosity Market"

The awards winning received by Bio Oil was phenomenal. In a brief period, it sits at the top rank as a unique solution for niche problems of stretch marks, scars, dry skin, and uneven skin tone. It booked a fantastic sales rate and sustained close relationships with its customers, never been demonstrated by any other products in the category. ID COMM is proud to become the engineer behind the well-accepted and strong brand engagement in Indonesia.

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“siOlga (Kreasi Olahraga Bersama Keluarga) Creative and Fun Sport Amidst Social Distancing”

Following the national policy for social distancing in the pandemic time, Ministry of Youth and Sport Affairs of the Republic of Indonesia initiated siOlga Campaign (Kreasi Olahraga Bersama Keluarga/Sport Creations with Family), which addressing family members. ID COMM was appointed to crafting interactive and fun activities to attract participation in the campaign, and predominantly in SIOLGA sports competition.

Among the strategies that led the campaign to its success were the right punch used during message delivery, collaboration with sports enthusiasts, and engagement of experts in family development and child education.


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“Duilah (Duduk dan Berdiri untuk Lansia): Sport Exercise for Senior Citizens”

The Ministry of Youth and Sport Affairs of the Republic of Indonesia through Deputy III Sports Culture Division introduced a unique exercise program specially developed for the elderly people called Duilah (Sitting and Standing for the Elderly at Home) and CAC (Chair Activity Challenge). ID COMM was responsible to share important information related to keeping physical health amid limitations during the pandemic and invited target audience to participate in a competition. The campaign successfully brought fresh air, channeling latest information about the coronavirus disease, and encourage senior citizen to keep themselves active despite restrictions and risks.

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ID Update

Learning Never Exhausts The Mind

Read our updated news and articles on how we escalate the business around Indonesia. View More Articles