“3 Steps to Reach Your Body Goals”

The Challenge

Time limitations often become a problem for active women to take care of themselves, until they finally face problems in getting a healthy and ideal body shape. Understanding their needs, PT Nutrifood Indonesia through The brand,WRP - a product known as a natural nutrition for a healthy diet to get a healthy ideal body, held an intimate talk show themed "3 Steps to Reach Your Body Goals”,  featured by expert speakers.

Our Approach

Appointed by WRP, ID COMM is responsible for its media relation, starting from preparing communication collaterals such as listing relevant media titles, inviting the press, creating press releases, disseminating post-event press releases, monitoring media coverage, and making post-event reports.With limited time of preparation, ID COMM was challenged to preparing the collaterals, fortunately it was properly manageable.

The Result

The event is successfully exceeded the KPI since it gathered 17 journalists of 17 media titles came from woman and lifestyle category. It has succeeded to generate 25 media articles with the total impression of 11,727,436.

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