H&M - Global Change Awards (MA)

Stitching Fashion with Environmental Issues – A Fabric for the Future

The Challenge

Being fashionable and saving the planet does not need to be mutually exclusive. H&M group through its nonprofit H&M Conscious initiated the idea embodied in the form of 2015 Global Change Awards. The aim is clear; to look for bold ideas that can make a difference in the fashion industry and drive positive change on our planet and community conditions.

As the initiative is such novelty within the industry, thus it is important to raise awareness towards HMCF while at the same time to attract various stakeholders to partake in the Global Change Awards (GCA) 2015 campaign, including Indonesian fashion enthusiasts, government officials, relevant organizations, and even wider-scaled communities.

Our Approach

ID COMM’s main responsibility is to elevate the credibility of GCA 2015 and H&M Conscious Foundation as the host of the program by actively engaging with, including but not limited to fashion enthusiasts and media, as well as providing inputs in regards to the participation of an academic panel. ID COMM helped to host the launching event which involved media, communities, and educational institutions that acted to promote the GCA and its embedded missions.

The Result

 As a result of approaches conducted, ID COMM had assisted H&M Conscious Foundation and the Global Change Awards to gather prominent media publications and appealed for the participation from major communities and institutions. It establish H&M Conscious Foundation’s position as the frontrunners incorporate environmental responsibility (the principle of closing the loop) through its past and presents initiatives.

We are excited to see the fashion industry becoming more interested in being involved to contribute to raising awareness and participation from the exposure it already has as an important modality, and ID COMM was honored to be part of that process.

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